Brand website? Entering the era of the 4.0 industry, the borderline between the virtual life on the internet and the real life grows more blurred, so brands need to constantly catch up with the latest trends to satisfy consumer needs, one of which is the brand website.
When it comes to a website, everyone begins to think about an online website that makes it easy for customers to seek necessary information and aids in brand design. As a key factor in the brand identity system, the website subsumes all of the elements (logo, slogan, brand story, etc.) that exert a direct impact upon customer awareness and the relationship between businesses and customers.
What role does the website play in the development of the brand?
Currently, many social networking sites are making positive contributions to business activities, such as Facebook, Instagram, LinkedIn, etc. Notwithstanding, only the brand website can show the brand professionality and complete the shopping process of customers. That’s why large businesses are always willing to make a sizable investment in a well-designed website.
1. Providing adequate information about the business
Not only tangible values (logo, banners, product information, etc.) but also intangible values (mission, vision, brand story, etc.) are exhibited on the brand website. Indeed, the website synthesizes all elements of the brand design system, helping customers easily recognize the brand, remember their image and figure out the brand identity.
2. Easily building customer trust
In case customers are reluctant to decide whether they choose the brand or not, the website comes as the most effective catalyst for their decisions.
The useful information on the website not only fulfills customers’ needs for information but also helps them understand about the field, role, and mission of the brand on the market, to a certain extent. As a result, they easily relate to themselves and their emotions are aroused, building strong trust in the brand as well as becoming loyal to the brand.
Therefore, when designing a website, you should focus on presenting content, layout, and images clearly to satisfy customers’ needs for information search.
3. Saving costs and expanding potential customer reach.
You have to pay money to reach customers on social networks, whereas everything is simpler on websites. If you already own a website with a well-designed interface, all you need is standardized SEO, impressive content and images synchronized with the brand design. In this way, the top ranking on Google will be within your reach and you can attract a much larger number of potential customers without spending too much money.
4. Increasing sales for businesses
In lieu of social media where you need a team to manually respond to and confirm customer requests, websites provide an automatic way to perform those tasks. During the shopping process of customers on your website, they can proactively look for and select products, make payments and set shipping options, thereby saving time and human resources, as well as improving sales performance.
That said, designing a website takes a lot of time, effort, and brainpower, yet it is worth doing thanks to its practical use. If you want to develop and become more professional in the customer care process, owning a website is a requisite.
Steps to design a professional website to build your brand:
Each brand has its own website design process. Depending on the ultimate objective, this process often takes more specific steps. Here SearchBuzz lists the 6 most basic steps to design a website to match the brand design.
Step 1: Accumulate information
The very first thing you need to do is to research and accumulate information.
Similarly to cooking when you need sufficient ingredients to prepare your meal, the ingredients of website design consist of: the objects of the website, the purpose of creating the website, the main content to be displayed on the website, how to highlight the brand design on the website, etc.
The final result of the website design rests largely on the process of researching and gathering information, so make sure you have all the necessary information before you start.
Step 2: Analyze UX Design
After collecting the necessary information from the brand, the next step is to start researching the market.
What you need at this stage is a summary of strengths, weaknesses, design trends in your competitors’ website design. Subsequently, apply the information you have obtained into your website design to make your brand image stand out in the market, attracting and leaving a strong impression on your potential customers.
Instead of trying to abuse a lot of outstanding points and following the same way your competitors did, you should be creative so as for your web design to reflect the signature of your brand.
Step 3: Brainstorm ideas for the user interface (UI Design)
With all the ingredients you have collected, it’s time to leverage your creativity to create a website appropriate to your brand.
Website is not only about aesthetics but it also needs to provide a complete customer experience. In this step, you should determine how to arrange content and images, choose fonts, sizes, and colors to create a well-designed website interface appropriate to the brand design and friendly to customers.
Utilize the collected ingredients to make the website design more efficient and smooth.
Step 4: Carry out website programming
In this step, the website will be programmed exactly based on the interface designed by the designers. In particular, the web developers will conduct coding to provide a demo website, allowing other staff in your company to test and give them feedback.
Step 5: Check and edit the website according to the received feedback
In this step, all company insiders are expected to give constructive and useful comments on how to improve the website.
Different departments in your company have different approaches to customers. Therefore, the website designers need to listen to, collect, and selectively apply the received comments to better complete the website.
At the same time, you should also pay attention to how customers react towards your website’s interface by asking the following questions: How fast is the information loading? Is the interface user-friendly enough?Does the website meet customers’ needs? etc. In addition, you need to assess all risks that may incur during their use to ensure their smoothest experience.
Bước 6: Launching website
Finally, when the website officially goes into operation, the designers will identify how much percent the website performance reaches compared to the expected one.
At this stage, the website may still need modifying. However, bear in mind that these modifications in this step do not exert a huge impact on the customer experience. You only need to refine a few details of the interface to make it better or smoother to use, not to change the entire interface of the website.