What is packaging design?
Packaging design refers to the combination of printing materials and colors, images, graphics to constitute a complete package to contain and protect products for their delivery, exchange, purchase, sale, and use. Nowadays, packaging design is an indispensable part of the marketing process of businesses.
We know that packaging design is viewed as an artwork of businesses, so packaging designers are also artists. Not only is it a means of brand identity for customers, but it also brings great tangible and intangible values to businesses. That’s why we are always serious and leverage our creativity to create well-designed packages beyond your expectation.
Before embarking on packaging design, SearchBuzz always spends time on product research and evaluation to exploit the full strengths and minimize weaknesses of the brand.
Research on market and competitors
Well-designed packaging is not enough, but it must be of high quality and applicability, display the brand personality and highlight the brand image on the market.
For businesses with a variety of products in manifold categories and groups, we will carry out research, analysis, and categorization to maintain cohesion and consistency in the packaging system.
Packaging structure design
A complete package must meet the requirements for aesthetics, functions, delivery capacity, revolutionary design, saving of space and time for the brand.
Counsel on the selection of printing materials
A good design affects only 50% of customers’ need for product experience. The rest depends largely on the printing materials. Therefore, with our advice, you can find the best materials to catch up with the latest trends on the market, and completely present your brand identity and personality.
7 things to bear in mind during the process of professional packaging design
Packaging design must show the originality of the product brand. This can be seen through the repetition of design style, colors, layout, and background, getting customers to remember the inimitable characteristics of the products.
In each stage of the brand development, the packages of the products may undergo some modifications regarding colors or structure. Nevertheless, you must ensure consistency in the brand identity image of the products.
During the process of professional packaging design, designers always place an emphasis on the impression of a package model. That is because at first sight, customers cannot evaluate the product quality but it may win their heart with an impressive package. To tell the truth, when businesses pay attention to their packaging design, they also make an effort to create the best possible products.
Especially for gifts, packaging design is of great importance. For luxurious and high-priced products, their packaging design must follow suit with the splendid and “high-class” look.
Every product has its competitors. Therefore, to stand out in the stall amongst its competitors, its packaging design must be distinctive from the products made by the competitors.
Product differentiation in packaging design must be conducted at the very early stage of the brand identity system.
Product differentiation in packaging design must be conducted at the very early stage of the brand identity system. With a distinctive and impressive brand identity system, packaging design can grow more remarkable in respect of colors, images, and printing fonts. Moreover, the creativity in packaging materials and design also helps avoid repeating pre-existing and outdated designs.
Some packaging designs create favorable impressions at first sight as the designers can fathom the psychology, habits, and tastes of the target customers. For example, in the cosmetics industry, products with enchanting, delicate, and girly will exert a pull on females, whereas products for men must highlight masculinity and splendor.
Currently, in the competitive market, products with versatile components are to be preferred by many customers. For example, a shower gel designed with a hook will attract customers’ choice, or the screw cap in the package of softeners integrated with the function of liquid level measurement helps the user to determine the appropriate amount, or the cake box that can be used to contain miscellaneous items is extremely useful.
Especially for customers who are housewives, packaging designs that facilitate household chores are highly likely to be best-sellers.
For food and drinks, the most important thing is the protective function of the package to ensure the quality of product preservation.
Close or vacuum packaging designs will enable customers to choose with peace of mind.
Packaging design always aims for perfection to fit the product inside it and adapt to the use of the product. In addition, the packaging design needs to be appealing and impressive enough for product exhibition and introduction, fit containers to deliver, and can be put into drawers or fridges without taking up too much space.
Professional designers need to consider carefully to produce perfect packaging designs, avoiding any defects that make users afraid to choose.
Good packaging design awakens all of the customers’ senses. Indeed, the color, the material, and the scent of the products should evoke customers’ feelings when they look at and touch the products.
Good packaging design awakens all of the customers’ senses.
No sensory factor should be overlooked if you hope to successfully persuade your customers in the cut-throat competition with your competitors. Therefore, you need to understand the needs and target customers thoroughly to facilitate the plan-making and design process.