Brand Consultant

The branding counsel services at SearchBuzz help forge the brand identity and use it to introduce the brand to the world.

Brand Strategy is a set of guidelines, solutions, and long-term plans to successfully build and develop a brand to attain explicit goals.

The accomplishment of this service is a clear and professional plan, supporting the sustainable development of the brand, including 9 points:
●Research on the market, customer, product/service.
●Platforms for strategy formulation.
●Goals & Key results
●Tactics & Solutions
●Deployment policy
●Executive apparatus
●Time & Budget Recommendations.
●Dashboard and measurement.

Market research is the accumulation and analysis of data about the market, target customers, competitors, distribution channels, and participants to better support decisions on plans and strategies, providing a complete picture of the market for businesses.

Market research will inform businesses about:
●Market size
●Industry size, product group, market share.
●Growth trend
●Information about competitors: How they work.
●The behavior of customer groups

●Does your brand stick in the mind of customers and internal people?
●Is corporate culture good and strong?
●Can people figure out the brand identity?
●Are strategies, communication channels, and marketing effective?
We perform the following work items:
1. Social listening
2. Group creating and survey conducting.
3. Customer interview
Brand DNA is your brand’s soul that holds the value chains of your brand. Successful development of DNA will help determine what can distinguish your brand from the competitors in the same industry on the market, thereby giving customers convincing reasons to choose your brand rather than your competitors.
This service provides:
●Brand Essence (Operating Philosophy)
●Brand Positioning
●Brand Attributes
●Brand Personality

This service produces 4 following results:
●Brand storytelling
●Brand Promise
●Brand mission
●Brand vision
Brand culture includes a system of core meanings, values, beliefs, perceptions, and development solutions based on Maslow’s Pyramid of Needs.

Outcomes of this service include:
●Brand culture standard (guideline & assessment)
●Policy system, management training on recognition
●System of plans to activate the potential for self-actualization
• Training for brand culture pyramid (management level).
• Attracting and retaining talents.
• Increasing dedicated capacity for hard work
• Increasing engagement to improve internal relationships
• Enhancing competitive and sustainable capacities.
Brand Strategy is a set of guidelines, solutions, and long-term plans to successfully build and develop a brand to reach specific goals.

This service provides a clear and professional plan, supporting a sustainable brand, including 9 points:
●Research on the market, customer, product/service.
●Platforms for devising strategies.
●Goals & key results
●Tactics & Solutions
●Deployment Policy
●Executive apparatus
●Time & Budget recommendations.
●Dashboard and performance measurement.

Brand Extensions are solutions to accelerate brand awareness by expanding or improving the quality of products and services. This service undertakes research on the brand model, provides solutions, and puts forward proposals to expand the brand scale.

●Corporate restructuring.
●Products/services restructuring.
●Brand architecture building.
●Product switching.