New Superman Movie Man of Steel Earns $170 Million Even Before Release
The new Superman movie Man of Steel is intended to reboot the franchise and is one of the most eagerly anticipated movies of recent years, following a massive advertising campaign by its studio Warner Bros. It has an impressive cast including Henry Cavill, Russel Crowe, Amy Adams and Michael Shannon among others. It has been directed by Zack Snyder who in the past has directed 300 and Watchmen and is produced by Christopher Nolan of recent Batman fame. The movie cost a massive $225 million to make but has already managed to earn $170 million before its release.
This means that before doing any business at the box office the movie has recouped three-quarters of the money it cost to make. This is a rather incredible achievement and is sure to make Man of Steel massively profitable for Warner Bros. How did the studio achieve this though?
They have been extremely business savvy through allowing a massive amount of product placement. Audiences in a sense will be walking into a huge advertising campaign from almost 100 promotional partners including Nokia and Chrysler. While this may seem rather odd and perhaps annoying to some, the argument for product placement in movies is that it is true to life. On a daily basis we are bombarded with around 5,000 advertising messages a day so companies see this as no different when we go to see a movie.
Man of Steel has now gained the dubious accolade of having accrued the most advertising brands ever associated with a film. The contrast with the least profitable Superman movie, Superman IV: The Quest for Peace, is huge as that movie only made £7 million worldwide.
Do you think it will affect your viewing pleasure of Man of Steel?
Source: [The Independent]